The character of Prime Minister Narendra Modi will be seen in an Eros Now web series eponymously titled Modi during the Lok Sabha election season in April. Helmed by Umesh Shukla, who has made films like OMG – Oh My God and 102 Not Out, the series has been written by Censor Board member and writer Mihir Bhuta and Radhika Anand. Mahesh Thakur is enacting the older avatar of the PM, and Ashish Sharma, his younger days.
Reportedly shot in Siddhpur, Vadnagar and rural Gujarat, the series will unveil Modi’s life, ending with him taking oath as the Prime Minister.
Will it offer a critical perspective on the man? That is unlikely. Claims of giving a balanced view notwithstanding, it won’t surprise anybody if the series has a hagiographic quality that will appeal to those who revere Modi for his politics and biases.
Video-on-demand services, in other words, is likely to make its first contribution to well-timed propaganda masquerading as mass-based entertainment. These services are becoming increasingly popular among urban Indian residents of major cities. That said, the average Indian doesn’t access them yet.
Films, on the contrary, make millions gravitate to the theatres. So, a much-hyped biopic of the PM is on the way, too. The Omung Kumar-helmed film, unimaginatively titled ‘PM Narendra Modi’ and starring Vivek Anand Oberoi in the title role, is enthusiastically being promoted by Modi supporters on social media and is releasing on April 5. Earlier it was scheduled to be released on April 12, that is, one day after the first phase of polling. Why the release has been advanced is anybody’s guess.